{"product_id":"crema-gel-colorante-capelli-ph-argan-keratin-100-ml-senza-ammoniaca","title":"PH ARGAN \u0026amp; KERATIN COLOR hair coloring gel cream 100ml without ammonia","description":"\u003cp\u003e \u003cstrong\u003eCondition:\u003c\/strong\u003e BRAND NEW, still sealed, purchased and never opened.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003epH Argan \u0026amp; Keratin Colorant 88.0 100ml\u003c\/strong\u003e\u003cbr\u003e pH Argan \u0026amp; Keratin Color is the new sensational illuminating color that combines color and treatment. A 100% ammonia-free formula that makes color tones appear intense and vibrant. A treatment based on argan oil and keratin. A beauty therapy in a seductive scent with notes of citrus, amber and spices. Bright reflections that leave hair soft and shiny.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eActive ingredients of pH Argan \u0026amp; Keratin Color\u003c\/strong\u003e \u003cbr\u003eKeratin (Hydrolysed Keratin) - Keratin is a protein that occurs naturally within the hair. Hair aging is due to a lower percentage of keratin. Hydrolyzed Keratin is the Trichologie - par-excellence cosmetic treatment. Accumulation itself on the hair cuticle and binding of hair proteins. Increases thickness, volume, improves combability, softness and shine of the hair. Instantly strengthens and replenishes damaged, weak, limp and lifeless hair.\u003cbr\u003e Argan Oil - Known as the gold of the desert, argan oil is a natural oil extracted from raw almonds (Argania Spinosa). The moisturizing properties are unique. Thanks to the high vitamin E content, it gives shine to dry, brittle and brittle hair. It offers them protection from external aggressions and nourishes them from root to tip without adding weight. Great for taming frizzy hair and repairing split ends.\u003c\/p\u003e\n\n\u003cp\u003e \u003cbr\u003e\u003cstrong\u003eAdvantage of pH Argan \u0026amp; Keratin Color\u003c\/strong\u003e\u003cbr\u003e A sensational treatment based on argan oil and keratin. Hydration, nourishment and protection for your hair. A beauty therapy in a seductive scent with notes of citrus, amber and spices. Bright reflections that leave hair soft and shiny.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003epH result Argan \u0026amp; Keratin Color\u003c\/strong\u003e\u003cbr\u003e Easy to work with, it definitely provides perfect gray coverage and gives vivid highlights and long lasting wear. Also ideal for sensitive skin.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eArguments for PH colors\u003c\/strong\u003e\u003cbr\u003e PH color contains monoethanolamine, MEA, a substance that opens the cuticle (cuticle) so that the pigments penetrate deep into the hair without damaging the protein structure. In fact, MEA is 3.5 times larger than ammonia and can therefore open the membrane without affecting it. 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